Margin and markup both describe profit but use different bases: margin divides profit by the selling price, markup divides it by the cost. A 50% markup is only a 33.3% margin.
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What the item costs you, including purchase and direct costs.
What the customer pays (before tax).
Profit, margin % and markup %, with formulas shown.
Profit = selling price − cost. Margin % = profit ÷ selling price × 100. Markup % = profit ÷ cost × 100.
No. It approaches 100% as cost approaches zero. Markup has no upper limit.
Profit, margin and markup show as negative values.
Enter cost and selling price.